La Inteligencia Artificial, el nuevo aliado esencial de la banca, según Minsait
By: cripto tendencia|2025/05/13 00:30:12
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Mantente al día con el canal de WhatsApp de CriptoTendencia: Noticias al instante sobre Bitcoin, Altcoins, DeFi, NFT, Blockchain y Metaverso. ¡Suscríbete! La inteligencia artificial ha transformado el sector bancario en los últimos años. Inicialmente utilizada para optimizar procesos internos como la prevención de fraudes y la gestión de transacciones, ahora está marcando un antes y un después en la relación con los clientes. Según Minsait, en 2025 los casos de uso de inteligencia artificial, incluida la Generativa, han proliferado, ofreciendo interacciones más ágiles, personalizadas y seguras. «Los clientes ya no buscan solo eficiencia, sino cercanía y atención personalizada en todos los canales donde interactúan con sus bancos», explica Jesús Morales, director de Desarrollo de Negocio en Servicios Financieros de Minsait. Personalización y asistencia en tiempo real Hoy, los asistentes virtuales y chatbots no solo contestan preguntas, sino que también evolucionan constantemente gracias al aprendizaje automático. Minsait resalta que la clave está en escuchar al cliente, entender sus necesidades y ofrecer soluciones en tiempo real que no solo sean funcionales, sino también humanas y cercanas. A través de tecnologías avanzadas, los bancos pueden analizar las interacciones en aplicaciones, redes sociales y otros canales, logrando una mejor comprensión y respuestas cada vez más naturales. De la ficción a la realidad: 5 noticias de IA que impactaron la semana Minsait ha liderado avances significativos en este ámbito. Un ejemplo clave es ‘AlicIA’, el avatar basado en inteligencia artificial que asiste a emprendedores, autónomos y pequeñas empresas con respuestas claras y precisas. Además, en 2022, lanzaron una oferta pionera de servicios bancarios en el Metaverso, proporcionando una visión futurista para el crecimiento de las entidades financieras en entornos virtuales. La compañía se posiciona como un líder en soluciones tecnológicas en España, habiendo colaborado en la digitalización de bancos tradicionales y en la creación de entidades cien por ciento digitales. Para las entidades bancarias no basta con implementar tecnología avanzada; el desafío está en ofrecer un servicio cercano y efectivo que combine eficiencia y humanidad. Con un enfoque en la personalización, Minsait demuestra que la inteligencia artificial no solo optimiza procesos, también redefine la relación entre bancos y usuarios, construyendo confianza y fidelidad en cada interacción. La banca del futuro ya está aquí, y Minsait lidera este cambio con soluciones que conectan personas y tecnología en armonía.
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