Kalshi, Polymarket Partner with Media Outlets to Report Midterm Election Odds
The U.S. midterm elections will be held on November 3, with media outlets such as CNN, CBS News, Dow Jones, and CNBC partnering with prediction markets Kalshi and Polymarket to report on election trading odds. According to Dune data, the election-related trading volume on both platforms is approximately $1.5 billion. CBS News announced Kalshi as its prediction market sponsor, while CNBC revealed that its collaboration with Kalshi involves customer acquisition sharing and minority equity investment. The Wall Street Journal features a Polymarket odds column on its front page. Fox and CNN stated that they will not report the odds live on election night.
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