AI Agents Recommend More Expensive Products, Study Shows Price Fraud History Does Not Support Discount Claims

By: www.bloomberg.com|10/26/2026 10:17:12

On October 26, Bloomberg's Markets section, Odd Lots, aired the episode "AI Agents Are Already Changing the Price of Goods," subtitled "The Future of Fair Pricing." Lindsay Owens from the think tank Groundwork Collaborative stated that research shows some consumer-facing AI agents, after understanding users' financial situations, tend to recommend more expensive products. Owens' new book, "Gouged: The End of a Fair Price --- and What That Means for Your Wallet," explores how companies increase charges through data collection and monitoring. The episode also discusses AI agents like Meta's Muse and the tech companies' claims about agents helping consumers find better deals, mentioning price fraud practices that existed before the advent of AI.

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